A Force of Nature


The plug-in hybrid BMW 530e iPerformance has fully harnessed the raw power of electricity to increase both horsepower and acceleration. So, to launch it, we partnered with a team of Lightning Researchers at the University of Florida to see if we could tame one of the most powerful electric forces anywhere on Earth.

Director: Tucker Walsh, Producer: Geoff McLean, DP: Evan Prosofsky, 2nd Camera: Jon Chema, Editor: Mark Potter, Colorist: Mikey Rossiter, Agency: KBS