The Big One

The Honest Co.

The Honest Company's first-ever brand campaign in collaboration with founder Jessica Alba and musician Will.i.am. m ss ng p eces shot 15 spots in three days. The Big One is the flagship spot that uses real birthing footage of real families sourced from around the country. Read more about the campaign here in an interview with Jessica Alba.

Behind The Scenes

The Honest Co.

See how Jessica Alba and Will.i.am created the music score for #HonestMoments. Read more about the campaign here.

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