A Force of Nature

BMW

The plug-in hybrid BMW 530e iPerformance has fully harnessed the raw power of electricity to increase both horsepower and acceleration. So, to launch it, we partnered with a team of Lightning Researchers at the University of Florida to see if we could tame one of the most powerful electric forces anywhere on Earth.


Director: Tucker Walsh, Producer: Geoff McLean, DP: Evan Prosofsky, 2nd Camera: Jon Chema, Editor: Mark Potter, Colorist: Mikey Rossiter, Agency: KBS

(860)-326-6081 
tucker@tuckerwalsh.com

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